BOOST Cape Town has a new website, and it comes with an invitation. Contributors can now publish articles and write guest posts on the platform, which means local business owners, consultants, freelancers, journalists and copywriters can put their knowledge in front of the readers who need it.
Daleen Prinsloo started BOOST Cape Town on 21 January 2024 after noticing that most Cape Town websites and directories put tourism first. Local businesses had little room to be seen, so she built a home for them. The audience has grown from a few hundred to more than 1,000 monthly visitors since then, and the redesign opens the next chapter.
This post explains what BOOST Cape Town publishes, what a published article does for your business, and how to send in your first piece.
Why the Website Got a Redesign
BOOST Cape Town is a website that backs local businesses in and around the Mother City. Where other platforms speak to visitors, BOOST speaks to the people who run, staff and support businesses in Cape Town.
The new design makes pages easier to read, simpler to navigate and quicker to load. Visitors can find what they need and get back to running their businesses. The redesign also gives contributors a proper stage for their work.
“Cape Town talks to visitors all day long,” says Daleen Prinsloo, founder of BOOST Cape Town. “I wanted local businesses to have a place where they do the talking, and this relaunch gives them a bigger microphone.”
What Can You Write for BOOST Cape Town?
The platform accepts al kinds of articles, and each kind serves readers in its own way.
Informational Articles: Informational articles explain a topic so readers leave knowing more than when they arrived. A guide to registering a business name or reading a municipal tender would fit here.
Opinion Pieces: Opinion pieces take a stand. A clear argument gives readers something to think about and something to discuss.
News: News articles report on the local business scene, from openings and events to policy changes that affect trading.
Insights: Insight articles spot trends. If you notice a shift in customer habits or a movement in your industry, this is where you share it.
Business Resource Articles: Business resource articles give readers tools and guidance they can use straight away, such as a checklist, a template or a walkthrough of software that saves time.
Why Write for BOOST Cape Town?
Writing for BOOST Cape Town puts your name, your expertise and your business in front of readers who care about local business. It also earns you backlinks, which search engines and AI tools both notice.
What Is a Backlink and Why Does It Matter for SEO?
A backlink is a link from the BOOST Cape Town website to your own website. Search engines treat each backlink like a vote of trust, so links can lift your website in search results and send readers straight to your pages. This is the core of SEO, which stands for search engine optimization.
How Does Your Byline Build Your Reputation?
Your byline sits at the top of your article, and it shows that your knowledge deserves attention. A published article on a platform dedicated to Cape Town business adds weight to your name every time someone searches for you.
What Does GEO Mean for Your Business?
GEO stands for generative engine optimization, the practice of showing up in answers from AI tools such as chatbots and AI search. These tools lean on sources that appear credible and turn up across the web. When your name and business appear in articles on a platform focused on Cape Town, you give those tools more reasons to mention you when someone asks about your industry in the city.
One article can bring readers today, search visibility in the months ahead and mentions in AI answers down the line, all while teaching another local business something it can use.
Who Can Contribute?
Business owners, consultants, freelancers, journalists and copywriters can all write for BOOST Cape Town. If clients ask you the same question every week, you already have your first article.
How to Submit Your Article
Head to the Contributors page to find the submission details, or email info@boostcapetown.com with your idea or draft. Local businesses that want a feature on the platform can use the same contact details.
Each article adds a voice to the community, and each voice makes the platform more useful for the next reader.
