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How to Take the Perfect Google Business Profile Verification Video

Google may ask you to verify your Google Business Profile by recording a video of your business. The purpose is to confirm that your business exists at the stated location, operates as described, and is managed by someone with permission to access it. The process is straightforward, but preparation matters.

SEO vs GEO For Local Business in Cape Town

If you run a local business in Cape Town, you have probably heard people talking about SEO, AI search, and GEO, often in the same conversation and usually with very little explanation of what any of it actually means. For years, SEO was the main way businesses improved their visibility