Among the many tools available, Google Ads is one of the best online advertising platforms for businesses and entrepreneurs to reach potential customers in Cape Town. Formerly known as Google AdWords, this advertising service enables anyone to show their ads on the screens of desktop, tablet and mobile users all over Cape Town. Your ads can either appear on Google’s search engine results pages (SERPs), its advertising network, or both. You can bid on specific search phrases related to your products or services, which will show your ad only when users search for them.
Google Search Campaigns vs. Display Campaigns
Search Campaigns
- Search campaigns are text-based advertisements that appear on Google’s search engine results pages when users search for your specific keywords.
- These ads typically appear at the top or bottom of the search results page, marked as “Ad,” ensuring prominent visibility to users actively seeking relevant information.
- Search campaigns are best for capturing users with intent, as they target individuals actively searching for products or services related to your business.
Display Campaigns
- Display campaigns involve graphical ads that appear across Google’s vast network of partner websites, mobile apps, and platforms.
- These ads can include images, videos, and interactive elements, offering a visually engaging way to reach potential customers.
- Display campaigns are effective for creating brand awareness and reaching a broader audience, as they target users based on their interests, demographics, and online behavior.
Google Ads services by Boost Cape Town
To assist our local businesses and side hustles, Boost Cape Town presents an innovative solution. Launching with a Google Ads starter pack offer of R600 per 5-day campaign option, Boost Cape Town offers local businesses an affordable Google Ads solution.
- You can choose between Search Campaigns or Display Campaigns depending on your business objectives.
- Benefit from the expertise of a dedicated Google Ads consultant who will oversee your campaign.
- Your ads link to your business listing on the Boost Cape Town website, showcasing your information, contact details, images, and customer reviews.
Get Started with Display Ads or Search Ads.
Google Ads offers a powerful avenue for reaching potential customers effectively, whether through targeted search campaigns or visually engaging display campaigns. With the launch of Boost Cape Town, businesses now have access to professional Google Ads management coupled with enhanced business listings, providing a comprehensive solution to amplify their online visibility and drive growth in the vibrant city of Cape Town.
Talk To Us:
info@boostcapetown.com
